Big Changes!

Reagan gets so much attention on here because she changes DAILY! Thought it was time to feature my man. Here is something he has been working on...growth and change for him too! I am so proud of all he does! This a letter he sent out to his employees last week....

Good afternoon, everyone.

I believe most everyone is aware that we will be launching a new brand very soon. In fact, starting on Monday, April 6th, we will begin operating as the Adams Group…not Adams Bros. Cabinetry, Inc. We have built a new website which is already up and running (http://www.discoveradams.com/) and are waiting for new collateral items to be delivered next week. This collateral will be new business cards, letterhead, envelopes, etc. We have also created a Brand Evolution flyer which discusses our history and where we are going as a company.

Some of you may be wondering…why are we doing this? Great question…I’m glad you asked! The current economic conditions are forcing companies to change. We have experienced a lot of success over the past 31 years…but we cannot just rest on our laurels now. We must continue to grow, evolve, and change. Companies that are dynamic and forward thinking stand a much better chance of surviving economic downturns. This is why we have chosen to go down this path. We felt that the name, Adams Bros. Cabinetry had a “mom & pop” feeling and the term “Cabinetry” pigeon-holed us. We aren’t a “mom & pop” shop and we do so much more than just “cabinetry.” We are trying to get our foot in the door with some very large companies and we felt it was best to rebrand ourselves at this time to better position ourselves for future growth with some of these larger companies.

Obviously, this is a huge change and one that won’t happen overnight. Although we are going to do our best to minimize “Adams Bros. Cabinetry,” there will be a transition period. We aren’t going to go get new lettering for our trucks right away or order new shirts. We will, however, do our best to present ourselves to our customers & vendors as the Adams Group beginning on April 6th. You will have a new e-mail signature on April 6th, as well as new letterhead for documents/transmittals.

Some of you may be wondering how we are going to communicate this change to our customers & vendors. We have ordered 1000 copies of our brand evolution flyer. We will be handing this flyer out, both via USPS and in person at local events. We will also be sending out mass faxes & e-mails. Our new e-mail signature will also include a link to this brand evolution flyer. We want to get the word out to everyone about the change. We also want them to know that we aren’t changing our name because of any financial issues or strains…we are simply rebranding to better position ourselves for future growth.

This is an exciting change! As I mentioned before, we have experienced a lot of positive things as Adams Bros. Cabinetry. We will probably always be known as ABC to some people…and that’s ok. It is our hope and desire though to close that chapter of the company’s history and begin a new chapter as Adams Group very soon. Please jump on board!